RFM on contlo helps to cater to the needs of the customers in a more efficient way. With the help of RFM, campaigns, rewards, discounts, etc. can be targeted to a more focused audience. It also assists in improving conversion rate and customer retention.

Key Features:

• Based on the Recency-Frequency-Monetary metrics, the users are segmented into 9 different groups.
• For each segment of the users, you can fetch the details like Contacts, Recency (Days), Average number of Orders etc. and can send campaigns to the segment accordingly.

Steps after installation:

The RFM segments are a type of pre-defined segments. It is abbreviated as Recency, Frequency and Monetary segmentation. This analysis is performed on customer data collected throughout the entire sales funnel, including their browsing data on the website, purchasing history etc.