Problem Statement
Due to high abandonment rate, the brand was suffering revenue leakages in cart and product pages. Deploying email marketing alone could not recover the lost sales as most of the recovery emails were left unread.
Moreover, the brand was observing a massive decline in month-on-month RoI with Klaviyo and its incessant price revisions.
The brand envisioned to:
- Drive top-line sales by improving on its retention marketing strategy
- Derive holistic insights into customer preferences by exploring Omnichannel approach
Quintessentially, the brand was looking for a one-stop solution that enables hyper-personalization across channels such as Email, WhatsApp, WebPush & SMS.