SEGMENTATION
Improve your targeting with easy segmentation
SHOPPING BEHAVIOR BASED SEGMENTS
Target different types of customers
Contlo has been designed primarily for ecommerce businesses, therefore our segmentation allows you to filter your audience based on a variety of transactional events and purchase behaviors. Thanks to our full-integration with ecommerce platforms, you can leverage all of your data and segment your customers based on the items they’re buying, their average order value, their purchase recency and so much more.
CUSTOMER LIFECYCLE BASED SEGMENTS NEW
Keep your best customers engaged
Our customer lifecycle based segmentation takes the guesswork out of retention marketing. Contlo dynamically assigns each customer a lifecycle stage and presents this data in an easy-to-read lifecycle stage map. That way, you can prioritize and personalize your retention strategies to the most valuable shoppers, keeping your brand top of mind and driving more repeat purchases.
ENGAGEMENT BASED SEGMENTS
Improve your deliverability
Holding full data on your audience engagement and using that for segmentation helps you build a more thoughtful sending schedule and improves all your key metrics–from getting more opens to maintaining a healthy delivery rate. Think weekly deals for your most engaged contacts or regular win-back campaigns for lapsed customers–all available with Contlo’s easy segmentation.
INTUITIVE SEGMENT BUILDER
Enjoy a flexible way to segment
Whether it’s your first time building an audience segment or you’re the personalization pro already, you’ll find that Contlo’s segmentation is both easy to use and robust. You can combine multiple rules, choose from a variety of filters and narrow down your targeting to very specific contacts who will find your messaging most relevant.
Smart, dynamic targeting
Segment Suggestions
Use our Segment Suggestions as your shortcut to building your first segments, reaching more inboxes, and reactivating more contacts
Segments updated in real-time
No need for manual or complex imports anymore–your saved segments are automatically updated in real-time.
Contact tagging
Organize your contacts with tags – an extra layer of contact information for hyper-personalized messaging.
FACEBOOK AND GOOGLE AUDIENCE SYNC
Seamlessly retarget your segments
Improve your PPC targeting and tap into new, high-affinity audiences by using Contlo’s built-in audience sync with:
Facebook Custom Audiences
Expand and optimize your targeting across Facebook and Instagram.
Google Customer Match
Reach your contacts and similar audiences with paid ads on Google and Youtube.
Personalized messaging across every channel
Use segmentation to target your messaging across all Contlo’s channels.
Email Campaigns
Best for highly visual content, new products and special offers promotion.
SMS Campaigns
Best for time-sensitive, personalized offers and urgency building.
Push Notification Campaigns
Best for short, highly-targeted messages and shopper retargeting.
