AUDIENCE SYNC FOR ADS
Reach your contacts in Facebook and Google without the cookie
Contlo’s built-in audience sync enables you to dynamically sync contact segments into Facebook and Google for more effective ad targeting.
Get ready for cookie-less advertising
Audience Sync allows you to retarget your contacts on Facebook & Google using their email addresses, not cookies. That means you will be able to continue segmenting and targeting different types of audiences even after Google will stop supporting cookies by the end of 2022.
No CSVs required
Sync your Contlo segments to your ad accounts in a few clicks and forget about the manual work with CSVs.
Laser-targeted segments
Use Contlo’s segmentation to leverage your customer data and retarget or build lookalikes of very specific, data-driven audiences.
Up-to-date audiences
Unlike other solutions with hourly data syncs, Contlo syncs your contacts to Facebook every 5-15 minutes keeping your audiences timely and relevant.
Deliver seamless, omnichannel messaging
Combine Contlo’s email, SMS and web push notification channels with our audience sync for Facebook and Google to build real omnichannel marketing campaigns. Improve your reach, increase message frequency and drive up to 4x higher conversion rates.
Facebook Custom Audiences
Your Contlo segments are dynamically synced to your Facebook ads account as custom audiences. You can target them in Facebook and Instagram.
Google Customer Match
Your Contlo segments are dynamically synced to your Google ads account and can be used as Customer Match audiences. You can target them in Google Search, Display, Gmail and Youtube.
Improve your ads
targeting
Build smarter lookalikes
Put your customer data to work and sync it to Facebook or Google in order to build lookalikes and find more valuable customers.
Retarget your contacts
Increase your reach and the chances to convert by retargeting your less-active customers or new top-of-funnel contacts.
Decrease your CAC
Optimize your acquisition costs by excluding customer segments, which capture and sync new contacts as soon as they convert.
Leverage our powerful segmentation
Go beyond the ‘all customers’ audience and target precise contacts using our flexible, ecommerce-focused segmentation. Segment based on shopping history, customer lifecycle stages and more behavioral variables to build valuable, highly-converting segments and reach them across owned or paid channels.
